Internet marketing has become an essential part of any business marketing strategy. Whether you are a small business or a big company, you are probably beginning to realize that if your business is not online you are losing business to your competitor.Why Internet marketing? How about the fact that almost 200 million U.S. consumers are spending hours each day online.What exactly is Internet Marketing?As the name suggests, Internet marketing is the process of using the Internet to provide information about a company’s products and/or services. It is also used to conduct research to identify the preferences and needs of existing and potential customers.There are several Internet marketing strategies. Here are some of the most popular:· Search Engine Optimization (SEO)The use of Search Engine Optimization (SEO) techniques ensures that your site ranks high on all major search engines. SEO aims to place your website on the first page of results for your particular keywords.Social Media MarketingSocial media marketing is a fantastic way to generate exposure, opportunities, and, of course, sales. Social networking services (such as Facebook, Linkedin, and Twitter) provide many different ways for users to communicate and exchange information. These social networking websites are being used daily by millions of people. You can easily create profiles there and add videos and articles to promote your business.Email MarketingUsing Email marketing you can either collect email addresses from your existing customers or purchase an email list. You can then distribute information about your products or services via email. Email marketing is also used to gather feedback.Blog MarketingBlog marketing is a unique tool used in Internet marketing. Blogging is very effective in attracting targeted visitors to your website. You must look at your blog as a way to engage in conversation with your web visitors. Blogging is also important in order to rank high on search-engine results.Article MarketingYou can use article marketing to promote your website and market your business. All you need to do is write articles related to your business. These articles can be distributed through free online directories and ezines. You should include a link to your website at the end of the article so that visitors can be directed to your website.
Banner marketing is another online marketing tool often used by businesses. You can buy ad space on various websites related to your business. Banner marketing is excellent for branding, although it can be expensive.Pay-Per-Click AdvertisingPPC Advertising is quickly becoming an important part of doing business online, as your ads appear when effective keywords or phrases are searched for on search engines. Attention must be paid to making sure the wording of your ad is relevant and not too broad, or the cost can start to rise. Good copy writing is a must to capture potential customers’ attention.Ready to Create an Internet Marketing Plan?Just knowing about the various Internet marketing strategies is not enough. You need a solid Internet marketing plan.First, think about your goals. What do you want your website to accomplish?Next, figure out how much you can spend on Internet marketing since your budget will determine which strategies you’ll use.Finally, your Internet marketing plan must have a target audience. Spend some time developing a comprehensive profile of your target audience because you’ll be wasting time and money if your target market is too broad.